Shop.com: Easy way to shop

Some products are marketed most effectively by direct sale from manufacturer to consumer. Among these are durable equipment such as computers, office equipment, industrial machinery and supplies, and consumer specialties such as vacuum cleaners and life insurance. The direct marketing of products such as cosmetics and household needs is very important. Formerly common “door to door products,” these are now usually sold by the more sophisticated “house party” technique.

But many types of product and services now can be accessed on Internet. Because many people are extremely busy, they may find it simpler to shop in their leisure hours at home by visiting Web sites. Comparison shopping is also made easier, e-commerce sites generally contain extensive product information. For retailers, catalogs and the Web make it possible to do business far beyond their usual trading area and with a minimum of overhead.

E-commerce offers buyers convenience. They can visit the World Wide Web sites of multiple vendors 24 hours a day and seven days a week to compare prices and make purchases, without having to leave their homes or offices. In some cases, consumers can immediately obtain a product or services in every category , such as clothing, electronic, furniture, house wares, kids and gifts, some sites offers many services like a cleareance sale too.